I have been filling some of my spare time with a little side project for my sister. Before you think, “Doesn’t this guy know you never design for family?”, I did it knowing full well what I could be in for. I made it very clear that free means it comes to you on my terms and on my schedule. Anyway, I thought it should get some exposure before I released the final files to her this week.
Blue Eyed Carrots is an Etsy shop that sells handmade hair bows. I tried my darndest to design something in this style, because it is out of my comfort zone. So in order to create this logo I decided to have my sister be apart of the design process as well. I had her write the name out in her best cursive, so that I would have a base form to work with, and it could become more personal to her. After much tweaking the lettering turned out like this. The banner above is just the lettering and a rendering of the hair bows she sell at the end. This will only be used for the Etsy web banner.
Here are the main, official logo variations:
In order for the design to make sense, I need to explain a couple things. First, the profiles are of her two little, red haired, blue-eyed girls (Hence the name of the company). Then the bow in the hair is a depiction of what she makes and sells. The heart that their heads form was just a happy accident that I ran with. Sketching over multiple days (even after you feel like you got a final logo) and going back to it over and over again is such a good idea if you are designing a logo especially. Just like in design classes back in college, it is important to sketch and sketch and sketch, until you have that “Aha!” moment.
Hope you enjoyed my latest work. Thanks! I will post links to the shop and to rest of the collateral once the project is closed.